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Want to overcome the new Instagram algorithm?

September 3, 2018

The new Instagram algorithm arrived recently - your Instagram feed isn’t just based on who you follow, it’s also based on who and what like directing the algorithm to choose what photos and videos show up in your feed. 

According to TechCrunch “Instagram relies on machine learning based on your past behaviour to create a unique feed for everyone. Even if you follow the exact same accounts as someone else, you’ll get a personalised feed based on how you interact with those accounts.”

Instagram’s main goal is to help you see content from your “friends and family,” and with the algorithm, they say that people now see 90% of posts from their friends and family, instead of 50% when it was the chronological feed.


Follow these tips to help build your followers.  

  • Be regular - Instagram predicts your activity after some time so to live with it in harmony - be regular. You don’t have to post every single day, but based on what you are capable to do, decide whether you’d post e.g. 7 or 3 times a week.

  • Post interesting content - the more time people actually spend on your posts, the better! And yes, the algorithm knows that perfectly. So you’d better think what your audience is expecting from you.

  • Engage your audience - this is a continuation of the point above. By engaging your audience (e.g. adding longer captions, asking a question, encouraging them to like or comment your post) in a longer perspective you can be sure of having much better overall performance.

  • Don’t delete your posts. Guess what, the algorithm doesn’t like that as well. It’s an unusual behaviour which the algorithm is also not expecting. Always think twice before deleting anything and take advantage of the archive option.

Other factors that influence the new Instagram Algorithm:


  • Frequency: how often do you open the Instagram app? If you’re a frequent scroller, your feed will look more “chronological” since Instagram tries to “show you the best posts since your last visit. If you check the Instagram app less often, then your feed will be sorted more to what Instagram thinks you’ll like, instead of chronologically.

  •  Following: how many people do you follow on Instagram? If you follow a lot of people, then Instagram has more options to choose from, so you probably won’t see all of the posts from every account.  
    Tip: if you don’t think your feed shows the accounts you want to see, this might be a good time to do an unfollowing spree! Or, you can now mute Instagram accounts, too.

  • Usage: if you spend a lot of time on Instagram, you’re going to see more posts as Instagram “digs deeper into its catalogue”

If you only spend a few minutes in the app each day, then you’re going to just get the highlights from the algorithm.


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